Academic research has found that Western organisations have failed to perform as well in Asia as in their home region. This finding has significant implications for as Asia returns to its historical role as the primary economic engine of the world, Western organisations will be unable to maintain the growth rates they enjoyed in the era when Western markets were pre-eminent.
Our more optimistic scenario assumes that Western organisations have not applied the appropriate strategic and operational approaches in Asia precisely due to the greater economic opportunities that were available during the 20th century within their home region. But Western organisations are now making Asia a strategic priority and have the capability to build and manage highly successful operations across Asia. And Managing Across Asia is there to support them.
Managing Across Asia advises board members, CEOs, and their management team at the corporate headquarters, Asia regional office, and local country level with:
- Enhancing corporate governance to increase its effectiveness in Asia
- Realigning Asia regional office to cost effectively balance among local responsiveness, risk management, knowledge sharing, and regional synergy objectives
- Structuring multi-country projects to build new capabilities while promoting a broader global mindset across Asia regional and country-level operating entities
- Developing more productive Asian-Western cross-cultural management teams at the corporate, regional, and particularly, local country level
- Coaching expatriates to accelerate their effectiveness and performance levels in Asia
- Conducting strategic and operational assessments of local country operations
Managing Across Asia also undertakes strategic research of markets and competitors as well as facilitating strategic management workshops and Asia regional meetings.
Project Examples
Architect Asia Regional Office
This Fortune 200 company recognised that its Asia regional office simply emerged over the years defined by the preferences of its regional CEO or in response to critical events. Without an architecture, Asia Regional Office risked evolving into a costly bureaucracy…










Gordon Perchthold